Hit the trade show with highlighters imprinted with your logo. The splash of color will be appreciated and these are an often under-utilized promotional gift. You have to have an eye catching reason for them to stop at the trade show booth – this is it. In fact, it’s like a double truck ad (if anyone buys those any more) you have about 3 seconds for them to see the average ten foot booth and decide to stop. Give them a reason! Yes, it’s a little silly but the goofy people shaped custom highlighters are even more popular. Of course, they are cute and would cheer up anyone’s desk just sitting there. So be sure they have plenty to keep them coming back for more. Vary it so they’ll have new reasons to visit! More interesting, fun shapes and colors may start a conversation and a relationship.
The varieties of highlighting ink colors, with different materials and colors used for the barrels ensure that your brand will be the perfect highlighting tool for you client. They’ll need several colors to point out different aspects and you’ll want them to grab the personalized highlighter with your brand showing them the way to stand out! Give them the dual sided pens that include ink and highlighting ink so they’ll only need to carry one pen to meetings. A customized highlighter with a carabineer easily attaches to the lanyard with their I.D. and access badge so they’ll always know where to find it.
Ideas
· Sales gifts or leave behinds
· Trade show hand outs
· Travelers and map readers – your fleet and traveling staff
· Presentations
· Internal supplies