Promotional products are most frequently used with the following programs according to a study conducted by PPAI, the premier non-profit organization in the promotional products industry.

1. Tradeshow promotion
2. Customer retention, appreciation
3. Goodwill / enhance image
4. Improve, reward or recognize employee performance
5. Create awareness of new products / services / facilities
6. Reinforce existing products / services / facilities
7. Generate sales leads and response
8. Fundraising / increase donations of money, food, blood
9. Open door, secure appointments
10. Motivate dealers, retailers
11. Promote sales contests
12. Increase store traffic