Glossary of Promotional Products
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Advertising Specialty
A useful or interesting item of merchandise usually carrying an imprinted advertising or promotional message and given with no obligation. Another, though older, term for promotional products.
Bleed Advertisement
A printed advertisement that fills the entire page to its edges without margin.
Camera Ready Art
Any artwork or printed material with very high black and white contrast that needs no further touch-up, design or re-arranging before use as copy. It must be clean and ready to be photographed by the platemaker. Computer artwork with clean laser prints can often be used as camera-ready art.
Debossing
Stamping an image on a material, such as paper, leather or suede, so the image sits below the surface of the object. Ink may or may not accompany the stamp.
Decal Transfer
A water-soluble decal, printed on an offset or letterset press, is submerged in water and slid onto the product to be imprinted. The decal is rubbed with a cloth or squeegee to remove any excess water and air from between the product and the decal. The product is then kiln-fired. Once fired, the decal becomes fused with the glaze. Hairline registration and superior reproduction of detail make it an excellent choice. This imprint withstands washing very well. This method is labor intensive, since each decal must be aligned and applied by hand. Used in porcelain, ceramic and glass products. A decal transfer is used when artwork requires tight registration.
Digitizing
The process of scanning printed text or logo's into a computer. Also the process where a design is plotted in a computer language that an embroidery machine can read. This is the process needed in order to take art from camera ready to a readable format in order to reproduce an embroidered design.
Direct Mail
A mailing of a package, other print collateral or materials that are targeted directly to a predefined listing of customer via US Mail.
Direct Premium
An item given free with a purchase at the time of the purchase. Includes on-packs, in-packs and container premiums as well as those given separately.
Direct Response Advertising
Advertising that seeks an immediate response from consumers by mail or telephone usually outside established channels of distribution. Direct response advertising may be carried by mail, by the broadcast media or by the printed media. |
