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Glossary of Promotional Products
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Embossing
Stamping an image on a material, such as paper, leather or suede, so the image rises above the surface of the object. As in debossing, ink may or may-not accompany the stamp.
Embroidery
A design stitched onto a material through the use of high speed, computer controlled sewing machines. The design is reproduced with tightly stitched thread. Embroidery is most commonly used on logo patches and directly on some wearables. Fine detail is difficult to achieve.
Engraving
The cutting or etching of designs or letters on metal, wood, glass or other materials. There are three engraving techniques. Hand-engraving, hand-tracing, and computerized engraving. Engraving is performed with a diamond point or rotary blade that cuts into the surface of the product. Engraving offers a permanent imprint that will not wear off because it is cut into then metal base. Used in metals such as trophies, pens and name plates.
Etched
The product to be imaged is coated with a resist (a protective coating that resists the acid). An image is exposed on the resist, usually photographically, leaving bare metal and protected metal. The acid attacks the exposed metal thus leaving the image etched into the surface of the metal. Very fine lines can be reproduced by this process and the only tooling is a piece of film.
Flocking
Electrostatic spraying process on a point-of-sale piece that simulates a "velvety" finish.
Four-Color Process
The reproduction of full-color artwork through the combination of four process ink colors --- Cyan (blue), magenta (red), yellow and black (CMYK) --- in specified intensities.
Four-Color Separation
The breakdown of full-color copy into individual color plates so that when printed in register, they produce a full-color illustration. Four-color separations refer specifically to the process colors: magenta, cyan, yellow and black.
Glass Etching
A process in which a piece of glass is covered with a template that has a design cut out of it. The glass is then sandblasted while the portion of the item not covered by the template is protected. The template image is thus etched into the glass.
Heat Transfer Printing(Direct Transfer Process)
Image is screened on a transfer substrate which is then laid directly on the material to be imprinted. The image is then "transfered" from the substrate to the material through the use of heat and pressure. Works best on cotton and cotton blends.
Heat Transfer Printing (Sublimation)
A process in which a design is transferred to a synthetic fabric by heat and pressure. The heat causes the inks to turn into a gas so that they penetrate the fabric and combine with it to form a permanent imprint. |
