Glossary of Promotional Products
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Monogramming
The process used to place initials, names, titles and positions on textiles, generally done with the embroidery process.
Pad Printing
A recessed surface is covered with ink. The plate is wiped clean, yet the ink remains in the recessed area of the plate. A silicone pad presses against the plate and pulls the ink out of the recesses. The pad then moves and presses directly against the product. Pad printing is excellent for imprinting small, unusually-shaped objects for which screenprinting is not practical. Small watch dials and cylinder shapes are some examples. This is not the most highly-recommended process for imprinting large areas; screen printing is better for large areas of ink coverage. Used in plastics, paper, ceramics, glassware, wearables, leather and vinyl.
Pantone Matching System (PMS)
A universal numbered color scale used to match colors for printing. The number of each color indicates instructions for mixing inks to achieve that particular shade.
Paper Proof
Printed copy of the design as it will appear on the product. A paper proof includes type and artwork correctly positioned and sized for the image area of the product.
Premium
A product or service offered free or at a reduced price if the recipient performs some task, such as purchasing an item, meeting a sales quota, etc. Usually consumer related.
Pre-Production Proof
A test print. An actual print of the copy and design printed on the item to measure the quality and reproduction ability. This is done after an order is placed but before it is produced.
Private Labeling
A product that is manufactured by one company under a specific label for another company.
Promotional Products
Useful items that can be imprinted with the name of a company or individual and given free to the end user without obligation. |
