Guide For Targeting The Right Product
1. What is your advertising objective? In other words, what are you trying to achieve? Here are some ideas to get you going.
Customers
Thank
Traffic Builder
Encourage Use/Trial
Gift with Purchase
Awareness
New Product Launch
Rename/Reposition
Promote
Cross Sell or Up Sell
Employees
Motivate
Improve Morale/Performance
Performance Rewards
Recognition
2. Message
What major point do you want to deliver? In one sentence, what would you say? Keep in mind that promotional products generally have limits on the amount of space to imprint copy.
3. Theme
Does your promotion have a theme? See our list of themes and calendar events for more ideas.
4. Delivery
How will you deliver the products?
Direct mail
Hand deliver
Phone call
Internet advertising
Networking
Ceremonies
Trade shows
Broadcast advertising
Gift with purchase
Bundled with product
Fulfillment
5. How will fulfillment be handled?
Hand delivered by staff
In-house mailroom or warehouse
Outsourced to I.D. Me Promotions fulfillment division
6. Are there other sales collateral or marketing campaigns that this product must work with?
Mailed in envelop. What size?
Cover letter
Your catalog/brochure
Another promotional product
7. Deadlines - What date must the product reach its audience?
Tradeshow
Special event
Holiday
Product launch
Specific date
Other
Overall timeline guide
Order date
Production time
Shipping time
Delivery date
Event date |
