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Glossary of Promotional Products
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Imprint
To mark by pressure.
Incentive
Reward for a purchase or performance, as it applies to promotional products, it could be, depending on the response required, and ad specialty, premium prize.
Laminated
Coated with a clear plastic or two separate sheets of paper joined together as a single sheet to provide a special thickness or varying colors from side to side.
Laser Engraving
A process in which an optically-read or stenciled art/copy is engraved (burned) into a material by a laser beam. Wood is the most common lasered material, but acrylic, some plastics, marble, leather and paper are also used. Metal requires specialized lasers.
Lenticular Printing
A process of creating multi-dimensional, animated or bi-view effect by photographing with an extremely fine screen and placing plastic made up of tiny lenses over the top. Sometimes called xography.
Logos / Trademarks
A firm's registered symbol, outline, drawing, picture, brand, abbreviation or unusual type style of letter, word or brand name. Used in identifying and advertising and becomes recognized as synonymous with that particular company, brand or service. |
