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Glossary of Promotional Products
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Referral Program
A premium offered to customers for helping sell a product or service to friends or associates.
Resolution
The density of dots for any given output device. The unit of measure is dots per inch (dpi).
Reverse Imprint
The copy, which normally prints in color, appears white (or the color of the product) against a colored background.
Reverse Type
White type on a black (or other dark) background.
Riser
The part of the POP display that projects above the merchandise. Also an identifying sign or display projecting from the top shelf of an aisle or affixed to a pole.
Saddle Stitching
A method of binding publications in which the pages are stapled together through the centerfold. The advantage of saddle stitching is that it permits the magazine to lie flat when opened. Another is that it is an inexpensive method of binding.
Sales Incentive
A premium or monetary reward offered to salespeople for attaining a specified performance level such as exceeding a sales quota during a given period.
Screen Charge
A charge for creating a screen from artwork to be used for imprinting products.
Set Up And Running Charges
Special charges added to certain products that are priced in the catalog without printing included in the price. The set-up charge covers the cost of preparing type for the copy on the press; the running charge covers the actual printing.
Sheet-Fed Press
A printing press that takes paper previously cut into sheets.
Specialty Advertising
A subset of promotional products.
Speculative (Spec) Sample
Single copy of a product prepared with the customer's ad copy produced before an order is placed and used exclusively to finalize the sale.
Spiral Binding
A binding in which wires in spiral form are inserted through holes punched along the binding side.
Spot Color
Color used usually for accent. It is less involved and therefore less expensive than process color.
Swatch Proof
A sample of the material of the product to be purchased, imprinted with the advertising artwork design and copy in the actual colors specified for the imprint of the product.
Traffic Builder
A promotional product or premium designed to get consumers to come to a store or to a trade show.
Typeface
General term used to describe the styles of lettering available in typesetting. The five general classes of typeface: Roman, italic, script, Gothic and text.
Typeset
To create type of a quality usable for reproduction whether electronically or mechanically. |
