The Power of Promotional Products

1. 83% of consumers are more likely to do business with a brand after receiving a promotional product.

Make your brand their first choice—with something they’ll keep.

2. 88% of people recall the advertiser’s name on a promotional product.

That’s branding that sticks. Literally.

3. 81% of consumers keep promotional products for over a year.

Your message lasts longer than a TikTok trend or email open.

4. Promotional products are the only form of advertising consumers say “thank you” for.

Now that’s goodwill you can brand.

5. Promotional product recipients spend 27% more and are 75% more likely to return.

It’s not swag—it’s ROI in disguise.

6. 9 in 10 consumers recall the branding. 7 in 10 recall the call to action.

Unlike digital ads, promo products don’t get scrolled past.

7. Promotional products engage all 5 senses—see, touch, hear, smell, and even taste.

Sensory marketing? You’re holding it.

8. Tradeshows: 76% of attendees have a more favorable view of the brand after receiving a promo item.

Don’t just show up—stand out.

9. Promotional products work in tandem with digital, direct mail, and social media.

Smart marketers integrate. Smarter ones include promo.

10. Direct mail campaigns with a promo product incentive generated 4x more responses.

Want more engagement? Add a gift.

For inquiries, call us at 888-788-0101.

*Sources:

1. PPAI - Georgia Southern University Study; 2. PPAI - L.J. Market Research Study; 3. PPAI - Southern Methodist University; 4. PPAI - Baylor University Study; 5. PPAI Consumer Study; 6. PPAI Buyer Study; 7. PPAI Sales Volume Study