The power of promotional products

are more likely to do business with a brand after receiving a promo product

83%

recall the advertiser’s name on a promotional product

88%

keep promotional products for more than a year

81%

of trade show attendees view a brand more favorably after receiving an item

76%

• 01

  The only advertising people thank you for

  Promotional products are the only form of advertising consumers say “thank you” for. Now that’s goodwill you can brand.

• 02

  Recipients spend 27% more

  And they’re 75% more likely to return. It’s not swag — it’s ROI in disguise.

• 03

  9 in 10 recall the branding

  7 in 10 recall the call to action. Unlike digital ads, promo products don’t get scrolled past.

• 04

  All five senses

  Promo engages sight, touch, hearing, smell and even taste. Sensory marketing? You’re holding it.

• 05

  Works with every channel

  Promotional products work in tandem with digital, direct mail and social media. Smart marketers integrate; smarter ones include promo.

• 06

  4x more responses

  Direct mail campaigns with a promotional product incentive generated four times the responses. Want more engagement? Add a gift.

Sources: PPAI – Georgia Southern University Study; PPAI – L.J. Market Research Study; PPAI – Southern Methodist University; PPAI – Baylor University Study; PPAI Consumer Study; PPAI Buyer Study; PPAI Sales Volume Study.